Analysis of containers for domestic use

Coppa del Nonno

Analysis of the existing product

 

Coppa del nonno, Salvatore Gregoretti, 1973.

 

Producer: Nestle, Swiss multinational 

Dimensions: (mm) 

central body: d = 57, D = 73, h = 63

thickness = 0.5 

handle: length = 30, width = 25, h = 4 fold 

color: dark brown 

weight: 2 g empty, 72 g full 

material: PP

Function: 

store, carry, hold, draw

 

Functional and formal aspects

 

It looks like a cup of coffee elongated dark brown. The flared at the base and wider at the top, makes it easier to use and visibility of the content. The ergonomic handle allows for easy grip, through the use of the thumb and index, encouraging transport. Everything is made more durable thanks to the reinforcements applied to the edges, and avoided excessive use of material, thanks to the raised base inside, so that the capacity appears to be greater than it actually is, making the most of available space. Inside the upper edge there is a groove, functional snaps the lid cardboard which completes the packaging. In fact, the packaging is important, because from the outside must communicate the product content and its peculiar caratteritiche. 

Since making the design intent of Gregoretti was to solve the problems related to: 

industrialized food production; 

cost-effectiveness; 

ergonomics in the use of the object.

 

Details

 

Expressive-sensorial characterization: 

Pleasant to the touch, smooth and velvety at the same time, flexible and convenient, thanks to its lightness. Through the shape and the very idea of ​​a coffee mug, the object conveys warmth, hospitality, tranquility and creates a break, typical of the moment "coffee." The writing on the packaging draws, thanks to the style and character, and genuine Italian tradition of the past. The aim of our project was to observe the quality of the chosen product (Coppa del Nonno) and to realize another cup, making it suitable to the removal and user friendly, considering ergonomic aspects related to the way of drinking the drops left on the bottom, without getting dirty.